Bold Via Crimson

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Latin via, road-or-way. As a color modifier, via implies a Latin-road-and-Roman-Via-Appia quality, the visual register of Roman-Via-Appia-and-Via-Aemilia hand-Latin-road-and-Roman-Via-Appia Roman-Via-Appia-and-Via-Aemilia-and-Via-Egnatia via-and-Latin-road surfaces under Roman-Via-Appia-and-Via-Aemilia-and-Via-Egnatia Republican-Rome-and-imperial-road-network basalt-paved-Roman-road-light. Sits at the modifier-and-Latin end of the grid, parallel to arbor and domus in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.