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Established Sway Crimson

#d7033d
Notes

Established Sway Crimson (#D7033D) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (344°, 97%, 43%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d7033d
RGB
rgb(215, 3, 61)
HSL
hsl(344, 97%, 43%)
HWB
hwb(344 1% 16%)
OKLCH
oklch(55.8% 0.223 18.5)
HSV
hsv(344, 99%, 84%)
LAB
lab(45.43% 71.43 30.84)
LCH
lch(45.43% 77.81 23.35)
CMYK
cmyk(0%, 99%, 72%, 16%)

Etymology

Established
adjective

Latin stabilīre, to make stable — past-participle of establish. As a color modifier, established implies a saturated-and-rooted quality where the hue carries the weight of long-standing visual presence. Sits at the bold-and-firm end of the grid, parallel to steadfast and anchored in usage.

Sway
modifier

Middle English swēven, to-move-side-to-side. As a color modifier, sway implies a side-to-side-and-rocking-and-rhythmic quality, the visual register of willow-branch-and-tall-grass-sway hand-side-to-side-and-rocking-and-rhythmic willow-branch-and-tall-grass-and-pendulum-clock swayed-and-side-to-side-and-rocking-and-rhythmic surfaces under willow-branch-and-tall-grass-and-pendulum-clock breeze-rocked-and-pendulum-and-cradle riverbank-meadow-light. Sits at the modifier-and-mood end of the grid, parallel to drift and float in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d7033d
Original
#57513d
Protanopia
#867a36
Deuteranopia
#ed0024
Tritanopia
#343434
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.29:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.97:1

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