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Bold Stalk Ruby

#d70248
Notes

Bold Stalk Ruby (#D70248) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (340°, 98%, 43%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d70248
RGB
rgb(215, 2, 72)
HSL
hsl(340, 98%, 43%)
HWB
hwb(340 1% 16%)
OKLCH
oklch(55.9% 0.223 15.0)
HSV
hsv(340, 99%, 84%)
LAB
lab(45.58% 72.01 24.27)
LCH
lch(45.58% 75.99 18.63)
CMYK
cmyk(0%, 99%, 67%, 16%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Stalk
modifier

Old English stealcung, to-walk-stealthily. As a color modifier, stalk implies a deliberate-and-stealthy-and-tracked quality, the visual register of Highland-stalker-and-stag-stalk hand-deliberate-and-stealthy-and-tracked Highland-stalker-and-stag-and-tracker stalked-and-deliberate-and-stealthy-and-tracked surfaces under Highland-stalker-and-stag-and-tracker heather-moor-and-corrie-and-deer-forest tracked-and-stealthy-light. Sits at the modifier-and-mood end of the grid, parallel to prowl and creep in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d70248
Original
#555248
Protanopia
#857a42
Deuteranopia
#ec002a
Tritanopia
#343434
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.26:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.99:1

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