Acidic Murex
Acidic Murex (#D699FE) is a soft indigo with a pastel character. It reads calm and airy, with enough chroma to feel intentional rather than washed out. Its HSL profile (276°, 98%, 80%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin acidus, sour — adjectival suffix -ic, sharing root with acetic and acerbic. As a color modifier, acidic implies a saturated-and-citric-and-sour quality, the bright color of lime-zest-and-pickled-lime citrus-fruit pulp surface. Sits at the bright-and-cool end of the grid, parallel to acid and electric in usage.
Bolinus brandaris and Hexaplex trunculus — the two principal Mediterranean sea-snail genera whose hypobranchial-gland secretion was processed into Tyrian purple dye for two-and-a-half millennia. Murex color refers to a freshly Murex-dye-bath-emerged Phoenician trade-textile: a saturated, slightly cool deep violet with the matte finish of multi-bath shellfish-dye on hand-loomed Levantine wool. The Latin murex gives English murexide, a synthetic violet-red dye.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.