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Aristocratic Via Amaranth

#d5417c
Notes

Aristocratic Via Amaranth (#D5417C) is a true magenta with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (336°, 64%, 55%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d5417c
RGB
rgb(213, 65, 124)
HSL
hsl(336, 64%, 55%)
HWB
hwb(336 25% 16%)
OKLCH
oklch(60.4% 0.190 0.3)
HSV
hsv(336, 69%, 84%)
LAB
lab(51.14% 61.94 0.07)
LCH
lch(51.14% 61.94 0.06)
CMYK
cmyk(0%, 69%, 42%, 16%)

Etymology

Aristocratic
adjective

Greek aristokratía, rule by the best — adjectival suffix -ic. As a color modifier, aristocratic implies a saturated-and-noble-and-hereditary quality, the deep-rich color of pre-modern European aristocracy hereditary-class livery-and-armorial-bearings. Sits at the bold-and-aristocratic end of the grid, parallel to patrician and lordly.

Via
modifier

Latin via, road-or-way. As a color modifier, via implies a Latin-road-and-Roman-Via-Appia quality, the visual register of Roman-Via-Appia-and-Via-Aemilia hand-Latin-road-and-Roman-Via-Appia Roman-Via-Appia-and-Via-Aemilia-and-Via-Egnatia via-and-Latin-road surfaces under Roman-Via-Appia-and-Via-Aemilia-and-Via-Egnatia Republican-Rome-and-imperial-road-network basalt-paved-Roman-road-light. Sits at the modifier-and-Latin end of the grid, parallel to arbor and domus in usage.

Amaranth
noun

The genus Amaranthus — the grain crop and ornamental flower whose deep red-purple flower spikes give the color its name. Cultivated by the Aztecs as a ceremonial grain. The color refers to a fresh amaranth flower at peak bloom: a saturated, slightly cool deep red-purple with the matte finish of densely packed small flowers. Cooler than burgundy, warmer than wine.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d5417c
Original
#5f687e
Protanopia
#878479
Deuteranopia
#e72e59
Tritanopia
#656565
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
4.31:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.88:1

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