Punchy Mull Amaranth

A modern adjectival form of punch, to strike sharply. Used as a color word since the early twentieth century for hues that read as highly contrasting and visually loud. Punchy red, punchy yellow: the implication is full saturation combined with optical impact. Sits across the bold and bright buckets, near vivid and striking.

Middle English mullen, to-grind-or-ponder. As a color modifier, mull implies a slow-pondered-and-warmed-and-spiced quality, the visual register of mulled-wine-and-mulled-thought hand-slow-pondered-and-warmed-and-spiced mulled-wine-and-mulled-cider-and-mulled-thought mulled-and-slow-pondered-and-warmed-and-spiced surfaces under mulled-wine-and-mulled-cider-and-mulled-thought clove-and-cinnamon-and-orange-peel hearth-side-winter-light. Sits at the modifier-and-mood end of the grid, parallel to muse and brood in usage.

The genus Amaranthus — the grain crop and ornamental flower whose deep red-purple flower spikes give the color its name. Cultivated by the Aztecs as a ceremonial grain. The color refers to a fresh amaranth flower at peak bloom: a saturated, slightly cool deep red-purple with the matte finish of densely packed small flowers. Cooler than burgundy, warmer than wine.