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Adamant Shag Fuchsia

#d444ad
Notes

Adamant Shag Fuchsia (#D444AD) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (316°, 63%, 55%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d444ad
RGB
rgb(212, 68, 173)
HSL
hsl(316, 63%, 55%)
HWB
hwb(316 27% 17%)
OKLCH
oklch(62.3% 0.210 340.5)
HSV
hsv(316, 68%, 83%)
LAB
lab(53.12% 66.39 -26.05)
LCH
lch(53.12% 71.31 338.58)
CMYK
cmyk(0%, 68%, 18%, 17%)

Etymology

Adamant
adjective

Greek adámas, unconquerable — derived from a- (not) plus damnan (to subdue). As a color modifier, adamant implies a saturated-and-rock-hard quality where the hue maintains diamond-hard pigmentation. Sits at the bold-and-resilient end of the grid, parallel to indomitable and ironclad in usage.

Shag
modifier

Old Norse skagg, beard / rough-hair. As a color modifier, shag implies a rough-and-shaggy-hair-or-pile quality, the visual register of Mid-Century-Modern-and-1970s-shag-rug hand-tufted-and-rough-and-shaggy wool-and-yarn-and-pile Mid-Century-Modern-and-1970s shag-rug surfaces under Mid-Century-Modern-and-1970s shag-rug interior-decoration light. Sits at the modifier-and-texture end of the grid, parallel to fuzz and fluff in usage.

Fuchsia
noun

The genus Fuchsia — South American shrubs named in 1703 for the German botanist Leonhart Fuchs. The color refers to the calyx and tube of a vibrant Fuchsia magellanica hybrid: a saturated, slightly cool deep pink-magenta with the satiny finish of a tubular hummingbird-pollinated flower. Brighter than rose, warmer than orchid, with the bedding-and-basket weight of a plant genus whose flowers gave English the most attention-demanding pink in the spectrum.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d444ad
Original
#4e70b0
Protanopia
#7a87aa
Deuteranopia
#e04773
Tritanopia
#6a6a6a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
4.02:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.23:1

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