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Mighty Annatto

#d43b51
Notes

Mighty Annatto (#D43B51) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (351°, 64%, 53%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d43b51
RGB
rgb(212, 59, 81)
HSL
hsl(351, 64%, 53%)
HWB
hwb(351 23% 17%)
OKLCH
oklch(58.5% 0.189 17.4)
HSV
hsv(351, 72%, 83%)
LAB
lab(49.16% 60.34 23.29)
LCH
lch(49.16% 64.68 21.10)
CMYK
cmyk(0%, 72%, 62%, 17%)

Etymology

Mighty
adjective

Old English mihtig, strong — adjectival suffix -y, sharing root with German mächtig. As a color modifier, mighty implies a saturated-and-strong-presence quality, where the hue commands visual attention through pure pigmentation strength. Sits at the bold-and-saturated end of the grid, parallel to forceful and commanding in tone.

Annatto
noun

Bixa orellana, the tropical shrub whose seeds yield a red-orange dye used as food coloring (in cheese, butter, and margarine) and as body paint by the Caribbean and Central American indigenous peoples. The color refers to fresh annatto paste: a saturated, slightly orange red with the matte finish of plant-derived pigment. Warmer than vermillion, drier than tomato.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d43b51
Original
#656051
Protanopia
#8c814d
Deuteranopia
#e80444
Tritanopia
#5d5d5d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.62:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.54:1

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