Earnest Tao Crimson

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Chinese 道, the-Way. As a color modifier, tao implies a Daoist-and-naturalistic quality, the visual register of Chinese-Daoist-Wǔdāng-Mountain Daoist hand-built rock-and-pine-tree-and-incense-burner mountain-temple surfaces under Wǔdāng-Mountain-and-Mount-Hua Daoist-mountain-temple mist-and-pine light. Sits at the modifier-and-cultural end of the grid, parallel to zen and sufi in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.