Forthright Plasma Bougainvillea
Forthright Plasma Bougainvillea (#D4327F) is a true magenta with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (331°, 65%, 51%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English forð-riht, straight ahead, direct. Used as a color modifier in Anglo-Saxon-revival contexts for hues that read as honest and unguarded. Forthright red, forthright blue: the saturation is full, the hue is presented without ornamentation or qualification. Sits in the bold-bucket center alongside frank and direct.
Greek πλάσμα, something-molded-or-formed. As a color modifier, plasma implies an ionized-and-fourth-state-and-stellar-glow quality, the visual register of solar-corona-and-fluorescent-plasma hand-ionized-and-fourth-state-and-stellar-glow solar-corona-and-fluorescent-and-neon-tube plasma-and-ionized-and-fourth-state surfaces under solar-corona-and-fluorescent-and-neon-tube laboratory-and-stellar-and-aurora ionized-glow-light. Sits at the modifier-and-cosmic end of the grid, parallel to corona and nova in usage.
The genus Bougainvillea — South American vines named for the French explorer Louis Antoine de Bougainville, whose 1768 voyage encountered the plant in Rio de Janeiro. The color refers to the bracts (modified leaves) of a vivid magenta Bougainvillea spectabilis: a saturated, slightly cool deep pink-magenta with the matte papery finish of bracts that surround the plant's tiny actual flowers. Brighter than fuchsia, cooler than coral.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.