Vivid Ruby Zing

#d40c2e

Notes

Vivid Ruby Zing (#D40C2E) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (350°, 89%, 44%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#d40c2e

RGB

rgb(212, 12, 46)

HSL

hsl(350, 89%, 44%)