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Imperial Lurk Ruby

#d40a47
Notes

Imperial Lurk Ruby (#D40A47) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (342°, 91%, 44%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d40a47
RGB
rgb(212, 10, 71)
HSL
hsl(342, 91%, 44%)
HWB
hwb(342 4% 17%)
OKLCH
oklch(55.5% 0.219 15.3)
HSV
hsv(342, 95%, 83%)
LAB
lab(45.18% 70.55 24.25)
LCH
lch(45.18% 74.60 18.97)
CMYK
cmyk(0%, 95%, 67%, 17%)

Etymology

Imperial
adjective

From the Latin imperialis, of the empire — applied to color since the medieval period for the hues reserved for sovereigns and empires: imperial purple of Tyrian dye, imperial yellow of Ming-dynasty porcelain. As a modifier, imperial implies saturation combined with the institutional weight of a color owned by a court. Sits in the bold-and-deep corner, alongside royal.

Lurk
modifier

Middle English lurken, to-lie-hidden. As a color modifier, lurk implies a hidden-and-watching-and-shadowed quality, the visual register of forest-edge-and-alley-mouth-lurk hand-hidden-and-watching-and-shadowed forest-edge-and-alley-mouth-and-bridge-undercroft lurked-and-hidden-and-watching-and-shadowed surfaces under forest-edge-and-alley-mouth-and-bridge-undercroft Gothic-novel-and-fairy-tale-and-noir half-light. Sits at the modifier-and-mood end of the grid, parallel to creep and prowl in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d40a47
Original
#555247
Protanopia
#847841
Deuteranopia
#e9002b
Tritanopia
#393939
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.34:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.93:1

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