Bold Joy Ruby

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Latin gaudia, delights. As a color modifier, joy implies a bright-and-radiant-and-uplifted quality, the visual register of Provençal-troubadour-and-Florentine-Carnival-joy hand-bright-and-radiant-and-uplifted Provençal-troubadour-and-Florentine-Carnival-and-Renaissance-festa joyful-and-bright-and-radiant-and-uplifted surfaces under Provençal-troubadour-and-Florentine-Carnival-and-Renaissance-festa banner-and-procession-and-piazza festival-day-light. Sits at the modifier-and-mood end of the grid, parallel to bliss and glee in usage.

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.