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Royal Flurry Ruby

#d31050
Notes

Royal Flurry Ruby (#D31050) is a true red with a neon character. It sits at the high-saturation edge of its family. Use it sparingly, as signage, accent, or highlight against darker surfaces. Its HSL profile (340°, 86%, 45%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d31050
RGB
rgb(211, 16, 80)
HSL
hsl(340, 86%, 45%)
HWB
hwb(340 6% 17%)
OKLCH
oklch(55.7% 0.217 12.3)
HSV
hsv(340, 92%, 83%)
LAB
lab(45.36% 70.17 18.86)
LCH
lch(45.36% 72.66 15.04)
CMYK
cmyk(0%, 92%, 62%, 17%)

Etymology

Royal
noun

The blue of European royal court dress and regalia from the late seventeenth century forward — the color of British peers' robes, French royal sashes, the lining of the crown-jewel cases. The color refers to a saturated, slightly violet-shifted blue with the matte finish of velvet or melton wool dyed to maximum intensity: deeper than cornflower, warmer than ultramarine, with the heraldic weight of a color reserved for monarchs and the official Crown.

Flurry
modifier

Imitative origin, quick-burst-of-snow. As a color modifier, flurry implies a quick-burst-of-snow-and-light-and-fluttering quality, the visual register of Adirondack-and-Vermont-flurry hand-quick-burst-of-snow-and-light-and-fluttering Adirondack-and-Vermont-flurry-and-New-England-snow flurry-and-quick-burst-of-snow surfaces under Adirondack-and-Vermont-flurry-and-New-England-snow Adirondack-and-Green-Mountains-and-White-Mountains New-England-snow-light. Sits at the modifier-and-weather end of the grid, parallel to slush and thaw in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d31050
Original
#545351
Protanopia
#83794b
Deuteranopia
#e80031
Tritanopia
#3e3e3e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.30:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.96:1

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