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Poised Vandal Ruby

#d30c4d
Notes

Poised Vandal Ruby (#D30C4D) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (340°, 89%, 44%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d30c4d
RGB
rgb(211, 12, 77)
HSL
hsl(340, 89%, 44%)
HWB
hwb(340 5% 17%)
OKLCH
oklch(55.5% 0.218 13.1)
HSV
hsv(340, 94%, 83%)
LAB
lab(45.15% 70.43 20.45)
LCH
lch(45.15% 73.34 16.19)
CMYK
cmyk(0%, 94%, 64%, 17%)

Etymology

Poised
adjective

Old French peser, to weigh — past-participle of poise. As a color modifier, poised implies a saturated-and-balanced-and-confident quality where the hue holds its position with elegant equilibrium. Sits at the bold-and-confident end of the grid, parallel to centered and composed.

Vandal
modifier

Latin Vandalus, of-the-Vandals. As a color modifier, vandal implies a Germanic-tribal-migration quality, the visual register of Vandal-Kingdom-of-Carthage late-Roman-period hand-built Germanic-Migration-period kingdom-and-fortification surfaces under late-Roman Vandal-Kingdom-of-Carthage Migration-Period sky. Sits at the modifier-and-cultural end of the grid, parallel to goth and hun in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d30c4d
Original
#54524e
Protanopia
#837848
Deuteranopia
#e8002f
Tritanopia
#3b3b3b
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.34:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.93:1

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