Confident Alizarin
Confident Alizarin (#D13541) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (355°, 63%, 51%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
A late-Latin participle, confidens, trusting — borrowed into English in the sixteenth century. As a color modifier, confident implies saturation combined with poise: a confident red doesn't try too hard, just sits at the level of its hue without overreaching. Sits in the bold-bucket center near bold and resolute.
1,2-dihydroxyanthraquinone — the principal anthraquinone dye component of madder root (Rubia tinctorum), first isolated and synthesized in 1869 by Carl Graebe and Carl Liebermann. Alizarin color refers to a freshly alizarin-mordant-dyed wool: a saturated, slightly cool deep magenta with the matte finish of anthraquinone-dye-on-mordanted woolen fiber. The first natural pigment to be replaced by a synthetic.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.