Assured Ave Bougainvillea
Assured Ave Bougainvillea (#D12B86) is a true magenta with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (327°, 66%, 49%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old French aseürer, to give assurance — past-participle of assure. As a color modifier, assured implies a saturated-and-confident quality where the hue carries unwavering certainty about its own visual identity. Sits at the bold-and-confident end of the grid, parallel to certain and poised.
Latin ave, hail-or-greeting. As a color modifier, ave implies a Latin-greeting-and-Ave-Maria-and-Ave-Caesar quality, the visual register of Ave-Maria-and-Ave-Caesar-greeting hand-Latin-greeting-and-Ave-Maria-and-Ave-Caesar Ave-Maria-and-Ave-Caesar-greeting-and-Catholic-prayer-and-Roman-salute ave-and-Latin-greeting surfaces under Ave-Maria-and-Ave-Caesar-greeting-and-Catholic-prayer-and-Roman-salute Roman-arena-and-Catholic-liturgy hailing-greeting-light. Sits at the modifier-and-Latin end of the grid, parallel to salve and pax in usage.
The genus Bougainvillea — South American vines named for the French explorer Louis Antoine de Bougainville, whose 1768 voyage encountered the plant in Rio de Janeiro. The color refers to the bracts (modified leaves) of a vivid magenta Bougainvillea spectabilis: a saturated, slightly cool deep pink-magenta with the matte papery finish of bracts that surround the plant's tiny actual flowers. Brighter than fuchsia, cooler than coral.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.