colors
Back to gallery

Velvety Magnus Ruby

#d12351
Notes

Velvety Magnus Ruby (#D12351) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (344°, 71%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d12351
RGB
rgb(209, 35, 81)
HSL
hsl(344, 71%, 48%)
HWB
hwb(344 14% 18%)
OKLCH
oklch(56.2% 0.205 13.2)
HSV
hsv(344, 83%, 82%)
LAB
lab(46.12% 66.46 19.17)
LCH
lch(46.12% 69.17 16.09)
CMYK
cmyk(0%, 83%, 61%, 18%)

Etymology

Velvety
adjective

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Magnus
modifier

Latin magnus, great-or-large. As a color modifier, magnus implies a Latin-great-and-Albertus-Magnus-and-Magna-Carta quality, the visual register of Albertus-Magnus-and-Magna-Carta-magnus hand-Latin-great-and-Albertus-Magnus-and-Magna-Carta Albertus-Magnus-and-Magna-Carta-and-Charlemagne-Carolus-Magnus magnus-and-Latin-great surfaces under Albertus-Magnus-and-Magna-Carta-and-Charlemagne-Carolus-Magnus Cologne-cathedral-and-Runnymede-meadow medieval-Latin-light. Sits at the modifier-and-Latin end of the grid, parallel to opus and virtus in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d12351
Original
#585751
Protanopia
#847a4c
Deuteranopia
#e50038
Tritanopia
#4b4b4b
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.16:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.07:1

Related Colors

Canvas