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Highborn Awe Ruby

#d10852
Notes

Highborn Awe Ruby (#D10852) is a true magenta with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (338°, 93%, 43%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d10852
RGB
rgb(209, 8, 82)
HSL
hsl(338, 93%, 43%)
HWB
hwb(338 3% 18%)
OKLCH
oklch(55.2% 0.218 10.9)
HSV
hsv(338, 96%, 82%)
LAB
lab(44.72% 70.60 16.67)
LCH
lch(44.72% 72.54 13.29)
CMYK
cmyk(0%, 96%, 61%, 18%)

Etymology

Highborn
adjective

Old English hēah-boren, high-born — past-participle of bear. As a color modifier, highborn implies a saturated-and-aristocratic-and-elite quality, the deep-rich color of pre-modern English high-born aristocratic-class livery-and-armorial bearings. Sits at the bold-and-aristocratic end of the grid, parallel to noble and aristocratic in usage.

Awe
modifier

Old Norse agi, fright-and-reverence. As a color modifier, awe implies a reverent-and-overwhelmed-and-hushed quality, the visual register of Burkean-sublime-and-Caspar-David-Friedrich-awe hand-reverent-and-overwhelmed-and-hushed Burkean-sublime-and-Caspar-David-Friedrich-and-Romantic-vista awed-and-reverent-and-overwhelmed-and-hushed surfaces under Burkean-sublime-and-Caspar-David-Friedrich-and-Romantic-vista alpine-and-storm-cloud-and-mountain-pass cathedral-of-nature-light. Sits at the modifier-and-mood end of the grid, parallel to bliss and grace in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d10852
Original
#515153
Protanopia
#80774d
Deuteranopia
#e50031
Tritanopia
#383838
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.43:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.87:1

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