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Assured Float Ruby

#d06396
Notes

Assured Float Ruby (#D06396) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (332°, 54%, 60%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d06396
RGB
rgb(208, 99, 150)
HSL
hsl(332, 54%, 60%)
HWB
hwb(332 39% 18%)
OKLCH
oklch(64.5% 0.148 352.7)
HSV
hsv(332, 52%, 82%)
LAB
lab(56.62% 48.67 -7.33)
LCH
lch(56.62% 49.22 351.44)
CMYK
cmyk(0%, 52%, 28%, 18%)

Etymology

Assured
adjective

Old French aseürer, to give assurance — past-participle of assure. As a color modifier, assured implies a saturated-and-confident quality where the hue carries unwavering certainty about its own visual identity. Sits at the bold-and-confident end of the grid, parallel to certain and poised.

Float
modifier

Old English flotian, to-move-on-water-surface. As a color modifier, float implies a buoyant-and-untethered-and-drifting quality, the visual register of lotus-pond-and-petal-on-river-float hand-buoyant-and-untethered-and-drifting lotus-pond-and-petal-on-river-and-paper-lantern floated-and-buoyant-and-untethered-and-drifting surfaces under lotus-pond-and-petal-on-river-and-paper-lantern Heian-and-Edo-and-Yangtze still-water-light. Sits at the modifier-and-mood end of the grid, parallel to drift and hover in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d06396
Original
#717c98
Protanopia
#8e8f93
Deuteranopia
#de5e76
Tritanopia
#7e7e7e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.56:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.91:1

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