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Established Gloom Bougainvillea

#d02781
Notes

Established Gloom Bougainvillea (#D02781) is a true magenta with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (328°, 68%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d02781
RGB
rgb(208, 39, 129)
HSL
hsl(328, 68%, 48%)
HWB
hwb(328 15% 18%)
OKLCH
oklch(57.6% 0.214 354.3)
HSV
hsv(328, 81%, 82%)
LAB
lab(47.56% 69.11 -8.35)
LCH
lch(47.56% 69.61 353.11)
CMYK
cmyk(0%, 81%, 38%, 18%)

Etymology

Established
adjective

Latin stabilīre, to make stable — past-participle of establish. As a color modifier, established implies a saturated-and-rooted quality where the hue carries the weight of long-standing visual presence. Sits at the bold-and-firm end of the grid, parallel to steadfast and anchored in usage.

Gloom
modifier

Middle English gloumen, to-look-sullen. As a color modifier, gloom implies a sullen-and-darkened-and-overcast quality, the visual register of Northumbrian-moor-and-Scottish-glen-gloom hand-sullen-and-darkened-and-overcast Northumbrian-moor-and-Scottish-glen-and-Yorkshire-dale gloomed-and-darkened-and-overcast surfaces under Northumbrian-moor-and-Scottish-glen overcast-and-low-cloud heather-and-bracken-light. Sits at the modifier-and-mood end of the grid, parallel to murk and drear in usage.

Bougainvillea
noun

The genus Bougainvillea — South American vines named for the French explorer Louis Antoine de Bougainville, whose 1768 voyage encountered the plant in Rio de Janeiro. The color refers to the bracts (modified leaves) of a vivid magenta Bougainvillea spectabilis: a saturated, slightly cool deep pink-magenta with the matte papery finish of bracts that surround the plant's tiny actual flowers. Brighter than fuchsia, cooler than coral.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d02781
Original
#4c5d83
Protanopia
#7b7c7d
Deuteranopia
#e10652
Tritanopia
#515151
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.90:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.29:1

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