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Poised Berg Ruby

#d0264b
Notes

Poised Berg Ruby (#D0264B) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (347°, 69%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d0264b
RGB
rgb(208, 38, 75)
HSL
hsl(347, 69%, 48%)
HWB
hwb(347 15% 18%)
OKLCH
oklch(56.1% 0.202 15.7)
HSV
hsv(347, 82%, 82%)
LAB
lab(46.05% 65.13 22.75)
LCH
lch(46.05% 68.99 19.25)
CMYK
cmyk(0%, 82%, 64%, 18%)

Etymology

Poised
adjective

Old French peser, to weigh — past-participle of poise. As a color modifier, poised implies a saturated-and-balanced-and-confident quality where the hue holds its position with elegant equilibrium. Sits at the bold-and-confident end of the grid, parallel to centered and composed.

Berg
modifier

Norwegian isberg, mountain-of-ice. As a color modifier, berg implies an iceberg-and-Antarctic-tabular-ice quality, the visual register of Antarctic-and-Greenland-iceberg hand-iceberg-and-Antarctic-tabular-ice Antarctic-and-Greenland-iceberg-and-Larsen-Ice-Shelf berg-and-iceberg-and-Antarctic-tabular-ice surfaces under Antarctic-and-Greenland-iceberg-and-Larsen-Ice-Shelf Ross-Sea-and-Weddell-Sea-and-Disko-Bay tabular-iceberg-light. Sits at the modifier-and-weather end of the grid, parallel to floe and icicle in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d0264b
Original
#5a574b
Protanopia
#847a46
Deuteranopia
#e40037
Tritanopia
#4d4d4d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.17:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.06:1

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