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Bold Kin Ruby

#d01153
Notes

Bold Kin Ruby (#D01153) is a true magenta with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (339°, 85%, 44%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d01153
RGB
rgb(208, 17, 83)
HSL
hsl(339, 85%, 44%)
HWB
hwb(339 7% 18%)
OKLCH
oklch(55.2% 0.214 10.8)
HSV
hsv(339, 92%, 82%)
LAB
lab(44.86% 69.49 16.20)
LCH
lch(44.86% 71.36 13.12)
CMYK
cmyk(0%, 92%, 60%, 18%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Kin
modifier

Old English cynn, kindred. As a color modifier, kin implies a blood-relative-and-extended-family quality, the visual register of pre-modern-English-and-Anglo-Saxon hand-built family-hearth-and-meadhall-and-grandfather-clock blood-relation surfaces under Anglo-Saxon-and-pre-modern-English family-hearth-and-meadhall household firelight. Sits at the modifier-and-cultural end of the grid, parallel to clan and tribe in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d01153
Original
#525254
Protanopia
#80774e
Deuteranopia
#e40033
Tritanopia
#3e3e3e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.40:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.89:1

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