Assured Suave Bougainvillea

Old French aseürer, to give assurance — past-participle of assure. As a color modifier, assured implies a saturated-and-confident quality where the hue carries unwavering certainty about its own visual identity. Sits at the bold-and-confident end of the grid, parallel to certain and poised.

French suave, smooth / sweet. As a color modifier, suave implies a smooth-and-polished-and-elegant quality, the visual register of Belle-Époque-and-Mid-Century-Modern polished-and-elegant-and-smooth Belle-Époque-and-Mid-Century-Modern interior-decoration smooth-and-polished surfaces under Belle-Époque-and-Mid-Century-Modern smooth-and-polished elegance light. Sits at the modifier-and-texture end of the grid, parallel to sleek and gloss in usage.

The genus Bougainvillea — South American vines named for the French explorer Louis Antoine de Bougainville, whose 1768 voyage encountered the plant in Rio de Janeiro. The color refers to the bracts (modified leaves) of a vivid magenta Bougainvillea spectabilis: a saturated, slightly cool deep pink-magenta with the matte papery finish of bracts that surround the plant's tiny actual flowers. Brighter than fuchsia, cooler than coral.