Heavy Gloom Bougainvillea

Old English hefig, weighty — cognate with heave. Used as a color modifier since at least the seventeenth century to indicate weight in saturation as much as value: heavy with pigment, heavy-bodied. In the engine's adjective grid, heavy sits alongside deep and plush in the dark-and-saturated quadrant. Closer to a fabric description than a pure value word.

Middle English gloumen, to-look-sullen. As a color modifier, gloom implies a sullen-and-darkened-and-overcast quality, the visual register of Northumbrian-moor-and-Scottish-glen-gloom hand-sullen-and-darkened-and-overcast Northumbrian-moor-and-Scottish-glen-and-Yorkshire-dale gloomed-and-darkened-and-overcast surfaces under Northumbrian-moor-and-Scottish-glen overcast-and-low-cloud heather-and-bracken-light. Sits at the modifier-and-mood end of the grid, parallel to murk and drear in usage.

The genus Bougainvillea — South American vines named for the French explorer Louis Antoine de Bougainville, whose 1768 voyage encountered the plant in Rio de Janeiro. The color refers to the bracts (modified leaves) of a vivid magenta Bougainvillea spectabilis: a saturated, slightly cool deep pink-magenta with the matte papery finish of bracts that surround the plant's tiny actual flowers. Brighter than fuchsia, cooler than coral.