Dense Bixa
Dense Bixa (#CD3563) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (342°, 60%, 51%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin dēnsus, thick / crowded — sharing root with English condense. As a color modifier, dense implies a saturated-and-tightly-packed quality where the hue carries maximum pigmentation per visual unit-of-area. Sits at the bold-and-saturated end of the grid, parallel to thick and concentrated in usage.
Bixa orellana, the proper genus name of the annatto shrub — the South American plant whose seed pulp gives the red food coloring of Latin American cuisine and the body paint of indigenous Amazonian peoples. The color refers to fresh bixa pulp: a saturated, slightly orange red with the matte finish of plant pulp. Warmer than annatto, deeper than tangerine.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.