Forthright Vesta Rose

Old English forð-riht, straight ahead, direct. Used as a color modifier in Anglo-Saxon-revival contexts for hues that read as honest and unguarded. Forthright red, forthright blue: the saturation is full, the hue is presented without ornamentation or qualification. Sits in the bold-bucket center alongside frank and direct.

Latin Vesta, Roman-goddess-of-hearth. As a color modifier, vesta implies an asteroid-and-hearth-flame-and-bright-and-rocky quality, the visual register of Vesta-asteroid-and-Roman-hearth hand-asteroid-and-hearth-flame-and-bright Vesta-asteroid-and-Roman-hearth-and-Dawn-mission vesta-and-asteroid-and-hearth-flame-and-bright surfaces under Vesta-asteroid-and-Roman-hearth-and-Dawn-mission asteroid-belt-and-Vestal-Temple sacred-flame-light. Sits at the modifier-and-cosmic end of the grid, parallel to ceres and juno in usage.

The Latin rosa, the Greek rhodon, the Persian gul — every European language has a different name for the same flower and the same color. Rose covers the spectrum from blush to fuchsia depending on the cultivar, but in pigment shorthand it means a cool, slightly bluish red — the inside of a damask petal, the dye that washes out of madder root.