colors
Back to gallery

Assured Titan Crimson

#cb4d36
Notes

Assured Titan Crimson (#CB4D36) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (9°, 59%, 50%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#cb4d36
RGB
rgb(203, 77, 54)
HSL
hsl(9, 59%, 50%)
HWB
hwb(9 21% 20%)
OKLCH
oklch(58.6% 0.165 32.5)
HSV
hsv(9, 73%, 80%)
LAB
lab(49.83% 48.76 39.36)
LCH
lch(49.83% 62.67 38.91)
CMYK
cmyk(0%, 62%, 73%, 20%)

Etymology

Assured
adjective

Old French aseürer, to give assurance — past-participle of assure. As a color modifier, assured implies a saturated-and-confident quality where the hue carries unwavering certainty about its own visual identity. Sits at the bold-and-confident end of the grid, parallel to certain and poised.

Titan
modifier

Greek Τιτάν, primeval-Titan-or-Saturn-moon. As a color modifier, titan implies a Saturn-moon-and-methane-haze-and-primeval quality, the visual register of Saturn-moon-Titan-and-Cassini-Huygens hand-Saturn-moon-and-methane-haze-and-primeval Saturn-moon-Titan-and-Cassini-Huygens-and-Kraken-Mare titan-and-Saturn-moon-and-methane-haze surfaces under Saturn-moon-Titan-and-Cassini-Huygens-and-Kraken-Mare orange-haze-and-cryo-volcano-and-methane-lake outer-system-light. Sits at the modifier-and-cosmic end of the grid, parallel to saturn and neptune in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#cb4d36
Original
#706533
Protanopia
#8f8132
Deuteranopia
#df2e48
Tritanopia
#666666
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.51:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.65:1

Related Colors

Canvas