Pure Ishtar Crimson

Latin purus, clean, unmixed — applied to color since antiquity for hues that contain only one pigment without dilution by white, black, or another color. Pure red is the textbook ideal: high saturation, mid lightness, no shift. Sits at the bold-bucket center, parallel to true and strong.

Akkadian Ištar, Babylonian-goddess-of-love-and-war. As a color modifier, ishtar implies a Babylonian-Venus-and-eight-pointed-star quality, the visual register of Babylonian-Ishtar-Gate-and-Mesopotamian-temple hand-Babylonian-Venus-and-eight-pointed-star Babylonian-Ishtar-Gate-and-Mesopotamian-temple-and-Akkadian-cylinder-seal ishtar-and-Babylonian-Venus-and-eight-pointed-star surfaces under Babylonian-Ishtar-Gate-and-Mesopotamian-temple-and-Akkadian-cylinder-seal Babylon-and-Nineveh-and-Mari blue-glazed-brick-light. Sits at the modifier-and-myth end of the grid, parallel to isis and hera in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.