True Honed Amaranth

Old English trēowe, faithful — used as a color modifier since the seventeenth century for hues that read as the canonical version of their family. True red, true blue: the saturation is full, the hue is neither shifted nor adulterated. Sits at the center of the bold and crisp buckets, marking the unequivocal middle of any chromatic family.

Old English hǣnan, to-sharpen. As a color modifier, honed implies a sharp-edged-and-polished quality, the visual register of Sheffield-and-Solingen-honed-blade hand-honed-and-sharpened-and-polished steel-and-iron-and-bronze Sheffield-and-Solingen-honed-blade surfaces under Sheffield-and-Solingen hand-honed-and-sharpened-blade workshop-light. Sits at the modifier-and-texture end of the grid, parallel to buffed and gloss in usage.

The genus Amaranthus — the grain crop and ornamental flower whose deep red-purple flower spikes give the color its name. Cultivated by the Aztecs as a ceremonial grain. The color refers to a fresh amaranth flower at peak bloom: a saturated, slightly cool deep red-purple with the matte finish of densely packed small flowers. Cooler than burgundy, warmer than wine.