Electric Ipomoea
Electric Ipomoea (#C994F8) is a soft indigo with a pastel character. It reads calm and airy, with enough chroma to feel intentional rather than washed out. Its HSL profile (272°, 88%, 78%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
From the Greek elektron, amber — the substance whose static-electric properties were observed by Thales of Miletus. Used as a color modifier since the late nineteenth century after electric light made certain saturated colors feel attention-demanding. Electric blue, electric pink: the implication is hot luminance combined with optical impact. Sits at the bright-bucket extreme.
Morning glory (Ipomoea purpurea) — a Central American Convolvulaceae annual cultivated worldwide for its trumpet-shaped deep-violet flowers that open at dawn and close by midday. Ipomoea color refers to a freshly opened Ipomoea purpurea trumpet at dawn: a saturated, slightly cool deep violet with the velvet finish of fresh fused-petaled trumpet corolla. The genus name combines Greek ips (worm) and hómoios (similar).
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.