Vibrant Pflaume
Vibrant Pflaume (#C98FFD) is a soft indigo with a pastel character. It reads calm and airy, with enough chroma to feel intentional rather than washed out. Its HSL profile (272°, 96%, 78%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
From the Latin vibrare, to shake — used as a color word since the seventeenth century for hues that read as alive and resonant. Vibrant orange, vibrant green: the implication is saturation combined with the optical impression of slight motion or energy. Sits at the bright-bucket center alongside vivid and lively.
German for plum (Prunus domestica) — particularly the deep-violet Hauszwetschge plum cultivar grown across southern Germany and Austria, the standard Pflaumenkuchen sheet-cake fruit. Pflaume color refers to a freshly picked Bavarian Hauszwetschge plum cross-section: a saturated, slightly cool deep violet with the matte finish of anthocyanin-rich plum skin and yellow-green flesh. Slightly warmer than French prune.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.