Robust Zinnia
Robust Zinnia (#C75238) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (11°, 56%, 50%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
From the Latin robustus, of oak — implying strength combined with substance. As a color modifier, robust describes saturation combined with body: a robust burgundy, a robust olive. Sits in the bold-and-warm corner alongside strong and solid, with the slightly textural implication of a color that has substance behind the pigment.
The genus Zinnia — particularly Z. elegans, the Mexican wildflower bred into the cottage-garden classic by nineteenth-century European horticulturalists. The color refers to an orange Zinnia at peak bloom: a saturated, slightly red orange with the matte finish of dahlia-form composite flower. Brighter than marigold.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.