Cool Ruby Ink

#c73d40

Notes

Cool Ruby Ink (#C73D40) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (359°, 55%, 51%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#c73d40

RGB

rgb(199, 61, 64)

HSL

hsl(359, 55%, 51%)