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Lordly Gloom Bougainvillea

#c7347f
Notes

Lordly Gloom Bougainvillea (#C7347F) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (329°, 59%, 49%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#c7347f
RGB
rgb(199, 52, 127)
HSL
hsl(329, 59%, 49%)
HWB
hwb(329 20% 22%)
OKLCH
oklch(57.0% 0.194 354.0)
HSV
hsv(329, 74%, 78%)
LAB
lab(47.15% 62.91 -7.91)
LCH
lch(47.15% 63.40 352.83)
CMYK
cmyk(0%, 74%, 36%, 22%)

Etymology

Lordly
adjective

Old English hlāford-līc, lord-like — adjectival suffix -ly. As a color modifier, lordly implies a saturated-and-aristocratic-and-haughty quality, the deep-rich color of pre-modern English-and-French manorial-aristocracy livery and hereditary-estate household-textile. Sits at the bold-and-aristocratic end of the grid, parallel to princely and patrician.

Gloom
modifier

Middle English gloumen, to-look-sullen. As a color modifier, gloom implies a sullen-and-darkened-and-overcast quality, the visual register of Northumbrian-moor-and-Scottish-glen-gloom hand-sullen-and-darkened-and-overcast Northumbrian-moor-and-Scottish-glen-and-Yorkshire-dale gloomed-and-darkened-and-overcast surfaces under Northumbrian-moor-and-Scottish-glen overcast-and-low-cloud heather-and-bracken-light. Sits at the modifier-and-mood end of the grid, parallel to murk and drear in usage.

Bougainvillea
noun

The genus Bougainvillea — South American vines named for the French explorer Louis Antoine de Bougainville, whose 1768 voyage encountered the plant in Rio de Janeiro. The color refers to the bracts (modified leaves) of a vivid magenta Bougainvillea spectabilis: a saturated, slightly cool deep pink-magenta with the matte papery finish of bracts that surround the plant's tiny actual flowers. Brighter than fuchsia, cooler than coral.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#c7347f
Original
#505f81
Protanopia
#797a7c
Deuteranopia
#d72555
Tritanopia
#595959
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.97:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.23:1

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