Lush Gilt Fuchsia

Middle English lush, possibly from lascious, lascivious — a word that drifted from sensual ripeness toward visual abundance. Used as a color word since the eighteenth century for the saturated greens of well-watered foliage and the deep saturated jewel tones of velvet upholstery. Used across the deep and bold buckets where the hue is simultaneously dark and vivid.

Old English gyldan, to-gild. As a color modifier, gilt implies a thin-gold-leaf-coating quality, the visual register of medieval-illuminated-manuscript-and-Renaissance-altarpiece hand-applied-and-burnished gold-leaf-coating gilt-and-gold-leaf surfaces under medieval-and-Renaissance hand-applied-gilt altarpiece-and-manuscript light. Sits at the modifier-and-texture end of the grid, parallel to gold and gloss in usage.

The genus Fuchsia — South American shrubs named in 1703 for the German botanist Leonhart Fuchs. The color refers to the calyx and tube of a vibrant Fuchsia magellanica hybrid: a saturated, slightly cool deep pink-magenta with the satiny finish of a tubular hummingbird-pollinated flower. Brighter than rose, warmer than orchid, with the bedding-and-basket weight of a plant genus whose flowers gave English the most attention-demanding pink in the spectrum.