Bold Dux Rose

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Latin dux, leader-or-general. As a color modifier, dux implies a Latin-leader-and-Roman-general-and-Doge quality, the visual register of Roman-dux-and-Venetian-Doge hand-Latin-leader-and-Roman-general-and-Doge Roman-dux-and-Venetian-Doge-and-Renaissance-condottiere dux-and-Latin-leader surfaces under Roman-dux-and-Venetian-Doge-and-Renaissance-condottiere Republican-Rome-and-Venetian-Doge's-Palace leader-and-general-light. Sits at the modifier-and-Latin end of the grid, parallel to pater and virtus in usage.

The Latin rosa, the Greek rhodon, the Persian gul — every European language has a different name for the same flower and the same color. Rose covers the spectrum from blush to fuchsia depending on the cultivar, but in pigment shorthand it means a cool, slightly bluish red — the inside of a damask petal, the dye that washes out of madder root.