Rich Drear Bougainvillea

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Old English drēor, gore-and-sorrow. As a color modifier, drear implies a bleak-and-cheerless-and-sorrowful quality, the visual register of Brontë-moorland-and-Hardy-heath-drear hand-bleak-and-cheerless-and-sorrowful Brontë-moorland-and-Hardy-heath-and-Wuthering drear-and-bleak-and-cheerless-and-sorrowful surfaces under Brontë-moorland-and-Hardy-heath-and-Wuthering rain-swept-and-low-cloud-and-empty-vista Yorkshire-and-Wessex-light. Sits at the modifier-and-mood end of the grid, parallel to bleak and gloom in usage.

The genus Bougainvillea — South American vines named for the French explorer Louis Antoine de Bougainville, whose 1768 voyage encountered the plant in Rio de Janeiro. The color refers to the bracts (modified leaves) of a vivid magenta Bougainvillea spectabilis: a saturated, slightly cool deep pink-magenta with the matte papery finish of bracts that surround the plant's tiny actual flowers. Brighter than fuchsia, cooler than coral.