Crisp Ruby Shimmer

#c5303f

Notes

Crisp Ruby Shimmer (#C5303F) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (354°, 61%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#c5303f

RGB

rgb(197, 48, 63)

HSL

hsl(354, 61%, 48%)