Velvety Pillar Strawberry

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Latin pīla, pillar. As a color modifier, pillar implies a vertical-load-bearing-and-monumental quality, the visual register of Roman-and-Greek-and-Egyptian-Pillar hand-cut Doric-and-Ionic-and-Corinthian-Egyptian column-and-pillar monumental-architecture surfaces under classical-pillar monumental-architecture light. Sits at the modifier-and-architecture end of the grid, parallel to column and plinth in usage.

Fragaria × ananassa, the cultivated strawberry of European gardens since the eighteenth century. The color refers to the surface of a ripe berry: a clean, bright red with a slight blue shift in the shadows of the achenes. Warmer than ruby, lighter than crimson, with the optical brightness of fresh fruit rather than the depth of pigment or gem.