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Tenacious Velveteen

#c52394
Notes

Tenacious Velveteen (#C52394) is a true magenta with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (318°, 70%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#c52394
RGB
rgb(197, 35, 148)
HSL
hsl(318, 70%, 45%)
HWB
hwb(318 14% 23%)
OKLCH
oklch(56.3% 0.219 344.1)
HSV
hsv(318, 82%, 77%)
LAB
lab(45.93% 69.58 -22.53)
LCH
lch(45.93% 73.14 342.06)
CMYK
cmyk(0%, 82%, 25%, 23%)

Etymology

Tenacious
adjective

Latin tenāx, holding-fast — adjectival suffix -ous. As a color modifier, tenacious implies a saturated-and-clinging quality where the hue grips its substrate with stubborn pigmentation. Sits at the bold-and-resilient end of the grid, parallel to unyielding and adamant in usage.

Velveteen
noun

Velveteen — a cotton-pile imitation of silk velvet developed in late-Victorian England (c. 1880s), often dyed in deep-magenta synthetic fuchsine for women's day-dresses. Velveteen color refers to a Liberty-of-London Edwardian-period velveteen day-dress: a saturated, slightly cool deep magenta with the velvet finish of synthetic-dyed cotton pile. Warmer than silk velvet, cooler than cotton-blend corduroy.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#c52394
Original
#3a5c97
Protanopia
#6d7691
Deuteranopia
#d2215b
Tritanopia
#4e4e4e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.20:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.04:1

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