Bold Mute Crimson

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Latin mutus, silent-or-dumb. As a color modifier, mute implies a hushed-and-tongue-stilled-and-quieted quality, the visual register of silent-film-and-monastic-mute tongue-stilled-and-cloister-quieted silent-film-and-monastic-and-cloister tongue-stilled-and-still-and-quiet surfaces under silent-film-and-monastic vigil-and-cloister hush-and-quiet vow-of-silence light. Sits at the modifier-and-mood end of the grid, parallel to hush and still in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.