Earnest Wave Rose

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Old English wagian, to move to and fro. As a color modifier, wave implies a periodic-and-rolling quality, the visual register of Pacific-and-Atlantic mid-ocean wind-driven rolling-swell-and-foam mid-distance horizon surfaces under open sky. Sits at the modifier-and-place end of the grid, parallel to surge and tide in usage.

The Latin rosa, the Greek rhodon, the Persian gul — every European language has a different name for the same flower and the same color. Rose covers the spectrum from blush to fuchsia depending on the cultivar, but in pigment shorthand it means a cool, slightly bluish red — the inside of a damask petal, the dye that washes out of madder root.