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Sturdy Tribe Strawberry

#c31381
Notes

Sturdy Tribe Strawberry (#C31381) is a true magenta with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (323°, 82%, 42%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#c31381
RGB
rgb(195, 19, 129)
HSL
hsl(323, 82%, 42%)
HWB
hwb(323 7% 24%)
OKLCH
oklch(54.4% 0.218 350.1)
HSV
hsv(323, 90%, 76%)
LAB
lab(43.74% 69.99 -14.36)
LCH
lch(43.74% 71.45 348.41)
CMYK
cmyk(0%, 90%, 34%, 24%)

Etymology

Sturdy
adjective

Old French estourdi, stunned, reckless — drifted in English to mean robust, well-built. Used as a color modifier since the seventeenth century for hues that read as durable and unfussy — the working browns of saddle leather, the working greens of pasture wool. Sits in the bold-and-warm corner alongside robust and solid.

Tribe
modifier

Latin tribus, one-of-three-original-tribes. As a color modifier, tribe implies a kin-and-clan-and-extended-family quality, the visual register of pre-modern-tribal-and-kinship hand-built tent-and-totem-and-elder-council clan-and-kinship surfaces under pre-modern tribal-and-kinship hand-built encampment-and-elder-council firelight. Sits at the modifier-and-cultural end of the grid, parallel to clan and kin in usage.

Strawberry
noun

Fragaria × ananassa, the cultivated strawberry of European gardens since the eighteenth century. The color refers to the surface of a ripe berry: a clean, bright red with a slight blue shift in the shadows of the achenes. Warmer than ruby, lighter than crimson, with the optical brightness of fresh fruit rather than the depth of pigment or gem.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#c31381
Original
#3c5483
Protanopia
#6e727d
Deuteranopia
#d2004d
Tritanopia
#404040
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.63:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.73:1

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