Cool Ruby Shimmer

#c24c74

Notes

Cool Ruby Shimmer (#C24C74) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (340°, 49%, 53%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#c24c74

RGB

rgb(194, 76, 116)

HSL

hsl(340, 49%, 53%)