True Tart Crimson

Old English trēowe, faithful — used as a color modifier since the seventeenth century for hues that read as the canonical version of their family. True red, true blue: the saturation is full, the hue is neither shifted nor adulterated. Sits at the center of the bold and crisp buckets, marking the unequivocal middle of any chromatic family.

Old English teart, sharp-or-acid-tasting. As a color modifier, tart implies a sharp-acid-and-fruit-puckered quality, the visual register of Bramley-apple-and-rhubarb-tart hand-sharp-acid-and-fruit-puckered Bramley-apple-and-rhubarb-tart-and-Yorkshire-orchard tart-and-sharp-acid-and-fruit-puckered surfaces under Bramley-apple-and-rhubarb-tart-and-Yorkshire-orchard Yorkshire-orchard-and-Kentish-Garden-of-England puckered-orchard-light. Sits at the modifier-and-flavor end of the grid, parallel to sour and tang in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.