Established Thor Bougainvillea

Latin stabilīre, to make stable — past-participle of establish. As a color modifier, established implies a saturated-and-rooted quality where the hue carries the weight of long-standing visual presence. Sits at the bold-and-firm end of the grid, parallel to steadfast and anchored in usage.

Old Norse Þórr, god-of-thunder-and-Mjölnir. As a color modifier, thor implies a hammer-Mjölnir-and-thunderbolt-and-red-bearded quality, the visual register of Norse-Thor-and-Mjölnir-hammer hand-hammer-Mjölnir-and-thunderbolt-and-red-bearded Norse-Thor-and-Mjölnir-hammer-and-Asgard thor-and-hammer-Mjölnir-and-thunderbolt surfaces under Norse-Thor-and-Mjölnir-hammer-and-Asgard Bilskirnir-and-Thrudheim-and-thunder-cart thunder-storm-light. Sits at the modifier-and-myth end of the grid, parallel to odin and loki in usage.

The genus Bougainvillea — South American vines named for the French explorer Louis Antoine de Bougainville, whose 1768 voyage encountered the plant in Rio de Janeiro. The color refers to the bracts (modified leaves) of a vivid magenta Bougainvillea spectabilis: a saturated, slightly cool deep pink-magenta with the matte papery finish of bracts that surround the plant's tiny actual flowers. Brighter than fuchsia, cooler than coral.