Bold Sumer Rose

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Akkadian Šumeru, Sumer. As a color modifier, sumer implies an ancient-Mesopotamian-and-cuneiform quality, the visual register of Sumerian-Ur-and-Uruk hand-built ziggurat-and-cuneiform-tablet bronze-age Mesopotamian city-state surfaces under Sumerian-Mesopotamian Ur-and-Uruk bronze-age city-state sun-baked-mud-brick light. Sits at the modifier-and-cultural end of the grid, parallel to akkad and median in usage.

The Latin rosa, the Greek rhodon, the Persian gul — every European language has a different name for the same flower and the same color. Rose covers the spectrum from blush to fuchsia depending on the cultivar, but in pigment shorthand it means a cool, slightly bluish red — the inside of a damask petal, the dye that washes out of madder root.