Soft Ruby Shimmer

#bf7b78

Notes

Soft Ruby Shimmer (#BF7B78) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (3°, 36%, 61%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#bf7b78

RGB

rgb(191, 123, 120)

HSL

hsl(3, 36%, 61%)