Rich Ruby Gleam

#bf5f7f

Notes

Rich Ruby Gleam (#BF5F7F) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (340°, 43%, 56%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#bf5f7f

RGB

rgb(191, 95, 127)

HSL

hsl(340, 43%, 56%)